It is wonderful to have clear eyes
Good eyesight is central to quality of life, yet many people find their vision changes as they age. Blue Berry™ Eyebright is the original eye tablet, made with Nordic wild blueberries hand-picked in the forests of Sweden and Finland. There’s nothing quite like being able to see clearly and settle in with a good book. Blue Berry™ Eyebright is suitable for all ages. Including younger people who spend long hours in front of a screen.
Eye health at all ages
Just as our bodies change with age, so do our eyes and our vision. For some, gradually; for others, more suddenly. Good eyesight is fundamental to an active, independent life. Being able to see clearly and sharply, and adjust quickly between light and dark, makes everyday life easier.
Blueberries have a long history of use, with references dating back centuries. In more recent times, anecdotal stories have linked the sharp eyesight of British WWII fighter pilots to their diet, rich in blueberries.
Modern science tells us blueberries, particularly Nordic blueberries; contain polyphenols, including anthocyanidin. Blueberries help maintain normal eye health.
The original Swedish Blueberry tablet since 1997
New Nordic began researching wild, low-bush Nordic blueberries in the 1990s, working with ophthalmologists to develop what became the world’s first lutein-enriched blueberry tablet, launched in 1997. Today, Blue Berry™ Eyebright is taken daily by people in more than 40 countries worldwide.
What makes Blue Berry™ Eyebright unique?
Blueberries contain a range of polyphenols that work together naturally. The best known is anthocyanidin, which gives the berries their deep purple colour. Blueberries also naturally contain lutein; and to boost this further, we add a natural tagetes (marigold) flower extract, standardised for lutein content. Eyebright, a traditionally valued herb, rounds out the formula.
Join over 1 million people worldwide who recommend New Nordic
Kathy
“I will never be without Blue Berry™ Eyebright again. Thanks for a great product.”
Anna
“My friends commend me for being the good, active Anna again after Blue Berry™ Eyebright improved my vision.”
Inga
“I’m just so happy that I found Blue Berry™ Eyebright. My eyes have improved little by little, day by day.”
Madeleine
“I am thrilled with the product. I am painting, and my spirits have been lifted.”
Mona's story
"Grandma, where are your glasses?"
Mona, from Sweden, has been taking Blue Berry™ Eyebright as part of her daily routine for a while now. As someone who enjoys reading and spending time with her grandchildren, she likes knowing she’s supporting her eye health day to day. “I feel good knowing I’m looking after my eyes,” she says. “It’s become part of my everyday routine.”.
The antioxidants are dark
Blueberries are naturally high in antioxidants, largely thanks to anthocyanins; plant compounds found in many foods, particularly berries. Anthocyanins are pigments (they give blueberries their blue-purple colour) and are recognised for their antioxidant properties.
Blueberries and eye health
Blueberries have long been associated with eye health and normal visual function, and this relationship has been the subject of ongoing scientific research.
Good vision is quality of life
Your eyes work hard every day with activities such as reading, driving, using a computer, watching TV. It’s easy to take good vision for granted, given how much we rely on it. As we age, our vision naturally changes: the eye’s ability to focus gradually declines, the lens becomes less flexible, and the eye muscles can weaken. Like the rest of the body, our eyes need the right nutrients to support normal function.
Frequently Asked Questions
Do you have questions about the product? Find answers to the most common questions here, or contact us for personal assistance.
How do I take Blue Berry™ Eyebright?
Take two tablets daily as directed on the packaging. Food supplements are intended to complement a varied diet and healthy lifestyle and should not exceed the recommended dose.
What is Blue Berry™ Eyebright?
Blue Berry™ Eyebright is a food supplement developed to help maintain normal eye health and vision. The tablets contain Nordic wild blueberries, eyebright and tagetes flower, providing lutein as part of the daily dose.
Who is Blue Berry™ Eyebright suitable for?
Blue Berry™ Eyebright is suitable for adults who want to support eye health and visual function, especially as part of an active lifestyle or with increasing age.
What makes Nordic blueberries special?
The blueberries used in Blue Berry™ Eyebright are wild lowbush blueberries (Vaccinium myrtillus) native to Northern Europe. They are smaller than cultivated varieties and valued for their deep colour and natural content of plant compounds. The extraction process is designed to preserve these naturally occurring substances.
How does lutein support eye health?
Lutein is a naturally occurring carotenoid found in the eye, particularly in the macula. It plays a role in maintaining normal vision and is included in Blue Berry™ Eyebright from tagetes flower extract.
NEW NORDIC BLOG
Your go-to Scandinavian wellness guide
How to Do a Digital Detox with Blue Berry™ Eyebright
In our hyperconnected world, digital screens are everywhere; from phones and laptops to tablets and TVs. Whether it’s work, entertainment, or social media, our eyes
The Link Between Nutrition and Eye Health
Our eyes are often called the windows to the soul, but they’re also our windows to the world. They help us experience the beauty around
8 Simple Tips to Prevent Eyestrain in the Digital Age
In today’s digital world, our eyes are working harder than ever. Whether it’s hours at a computer screen, late-night scrolling, or Zoom calls back-to-back, digital
