Founding Story
Founding story
Join Karl Kristian, founder of New Nordic, as he shares the story behind the Scandinavian wellness brand. Discover how nature, herbs, and science shaped high-quality supplements and beauty products trusted worldwide for wellbeing, vitality, and longevity.
Trusted quality since 1990
From the beginning, New Nordic has been extremely passionate about the healing power and effective simplicity of nature. Optimising raw ingredients, we specialise in herbal supplements and beauty products worldwide.
Combining traditional Scandinavian concepts with scientifically proven formulas to develop products that work in harmony with our bodies. Bringing beauty and vitality so we can find balance and confidence in a busy world.
Planting the seeds for success
Inspired by the Nordic tradition of living close to nature, it made sense to follow our roots with our chosen name, New Nordic. Inspired by the power of the plant kingdom, our founder, Karl Kristian Bergman, launched New Nordic in 1990. Marinus Blåbjerg joined in 1992 as an equal co-owner, and that was the beginning of a wonderful friendship and business adventure.
New Nordic’s success is built on a solid foundation of ideas that add value to the world by supporting vitality within people’s lives. Guided by our many years of herbal expertise and passion for quality, we maintain a strong position in the global market that we’re incredibly proud of.
NEW NORDIC BLOG
Your go-to Scandinavian wellness guide
What Is the “New Nordic” Standard? Our Commitment to Ingredient Quality
When choosing a supplement, it’s easy to focus on the ingredients listed on the label. But what about where those ingredients come from? How are
The Secret Ingredient in Hair Volume™: The Story of the Annurca Apple
When it comes to achieving thicker, more beautiful hair, many products make big promises.However, few can point to centuries-old wisdom and cutting-edge science in one
Nature is What We Do
Harnessing the power of nature Nature is what we do. At New Nordic, we have worked with healthcare plants and herbs for over 30 years.