Ingredients from A-Z
MALUS DOMESTICA ‘MELA ANNURCA’
Annurca apples
After years of research to establish the best apple varieties for Hair Volume™, François Gérard and New Nordic’s founder Karl Kristian Bergman Jensen finally found the Annurca apple. Grown in volcanic soil in Southern Italy, Annurca apples are the oldest known apple variety in the world. Extract from the Annurca apple has a particularly high natural content of a special proanthocyanidin, making it just the right apple for our Hair Volume™ tablets for hair growth.
CYNARA SCOLYMUS
Artichoke
Globe artichoke has been valued since the days of the ancient Greeks and Romans, who grew it for the table and for traditional herbal use. In Active Liver™, globe artichoke extract supports normal liver function and healthy digestion. It sits alongside milk thistle and turmeric in a simple once-daily tablet.
VACCINIUM MYRTILLUS
Bilberries
Wild Nordic bilberries have a long tradition of use in Scandinavian life, where the berries are picked by hand in the forests. In Blue Berry™ Eyebright, bilberry extract helps maintain eye health. It’s combined with lutein from marigold and eyebright in a simple daily tablet
PIPER NIGRUM
Black Pepper
Black pepper is the dried fruit of a climbing vine native to South India, and it has been one of the world’s most traded spices for thousands of years. Its familiar heat comes from a compound called piperine, which is widely studied for its role in supporting the absorption of other plant compounds. In Clear Brain™, black pepper extract is included alongside ginkgo, green tea, pine bark, pomegranate and walnut.
VACCINIUM MYRTILLUS
Blueberries
Wild low-bush Nordic blueberries are hand-picked in the forests of Sweden and Finland and are naturally rich in polyphenols, including the anthocyanins that give the berries their deep blue-purple colour. Blueberry has a long tradition of use in Scandinavian life, and blueberry extract helps maintain eye health. It is combined with lutein from marigold and eyebright in a simple daily tablet.
MATRICARIA CHAMOMILLA
Chamomile
Chamomile is a delicate, daisy-like flower with a long history of traditional herbal use across Europe and beyond, most often enjoyed as a soothing cup of tea at the end of the day. Its name comes from the Greek “khamaimēlon”, meaning “earth apple”, a nod to the sweet, apple-like scent of its blooms. In Melissa Dream™, chamomile extract is combined with lemon balm and green tea, alongside magnesium and B vitamins, to support restful sleep and the normal function of the nervous system.
TARAXACUM OFFICINALE
Dandelion
Often seen as a humble garden weed, dandelion is a golden wildflower with a long history of traditional herbal use across Europe and beyond. Its name is thought to come from the French “dent de lion”, meaning lion’s tooth, in reference to its jagged leaves. In Frutin™ Gastro Gel, dandelion contributes to normal stomach function, alongside calcium, which contributes to the normal function of digestive enzymes.
EUPHRASIA OFFICINALIS
Eyebright
Eyebright is a small wildflower with white, purple-veined blooms and a long history of traditional herbal use across Europe, where it was historically used to support eye health. Its name reflects this heritage, and its Latin name Euphrasiais thought to come from the Greek word for “joy” or “good cheer”. In Blue Berry™ Eyebright, eyebright extract is combined with Nordic blueberry, marigold-derived lutein and grape seed to help maintain normal eye health.
GINKGO BILOBA
Ginkgo
Ginkgo is one of the oldest living tree species on Earth, often called a “living fossil” because it has survived virtually unchanged for over 200 million years. Native to China, it has been valued in traditional herbal use for centuries, and its distinctive fan-shaped leaves are instantly recognisable. In Clear Brain™, ginkgo leaf extract is combined with green tea, pine bark, pomegranate and walnut, alongside B vitamins, to support mental performance.
VITIS VINIFERA
Grape Seed
Grape seed is a by-product of winemaking, made from the small seeds left over after grapes are pressed, and it has a long association with the vineyards of Europe and the Mediterranean. The seeds are naturally rich in polyphenols, the plant compounds that also give grapes and red wine much of their colour and character. In Blue Berry™ Eyebright, grape seed extract is combined with Nordic blueberry, eyebright and marigold-derived lutein to help maintain normal eye health.
CAMELLIA SINENSIS
Green Tea
Green tea comes from the leaves of Camellia sinensis, the same plant used for black tea, but the leaves are gently steamed or pan-fired soon after picking to preserve their fresh, green character. Originating in China, it has been enjoyed for thousands of years, both as an everyday drink and in traditional herbal use. In Clear Brain™, green tea extract is combined with ginkgo, pine bark, pomegranate and walnut, while in Melissa Dream™ it is standardised to contain L-theanine and paired with lemon balm and chamomile to support restful sleep.
EQUISETUM ARVENSE
Horsetail
Horsetail is an ancient, feathery-looking plant that has grown on Earth for hundreds of millions of years, and its upright, jointed stems earned it a name inspired by a horse’s tail. It has a long history of traditional herbal use across Europe and Asia, and is naturally rich in silicon. In Hair Volume™, horsetail extract is standardised to contain silicon and combined with apple extract and millet, alongside biotin, zinc and copper, to help maintain normal hair and skin.
CHONDRUS CRISPUS
Irish Sea Moss
Irish sea moss is a small, red-purple seaweed that grows along the rocky Atlantic shores of Ireland, where it has been gathered and enjoyed for generations. Its Latin name, Chondrus crispus, refers to its curly, ruffled fronds, and it has become a popular “superfood” thanks to the minerals it absorbs from the sea. In Irish™ Sea Moss, it is combined with kelp, a natural source of iodine, and wakame, naturally rich in fucoxanthin, to support thyroid and immune health.
ASCOPHYLLUM NODOSUM
Kelp
Kelp is a large brown seaweed that grows in cold coastal waters, forming swaying underwater forests and long valued as a nourishing food from the sea. The type used here, Ascophyllum nodosum, is also known as knotted wrack and is found along the rocky shores of the North Atlantic. In Irish™ Sea Moss, kelp is a natural source of iodine, which helps maintain healthy thyroid function, and is combined with wakame and Irish sea moss.
MELISSA OFFICINIALIS
Lemon Balm
Lemon balm is a leafy herb from the mint family, known for its fresh, lemony scent and long history of traditional herbal use across Europe, where it was grown in monastery and cottage gardens. Its Latin name, Melissa, comes from the Greek word for “honey bee”, as bees are drawn to its small, fragrant flowers. In Melissa Dream™, lemon balm extract is combined with chamomile and green tea, alongside magnesium and B vitamins, to help maintain a restful sleep and the normal function of the nervous system.
PIPER LONGUM
Long Pepper
Long pepper is a close relative of black pepper, with slender, finger-like fruits that give it its name, and it has a long history in traditional herbal use across South Asia, where it is known as “pippali”. It has a warm, slightly sweeter heat than black pepper and was prized as a spice in ancient times. In our Active Magnesium™ Citrate and Active Magnesium™ Glycinate, long pepper extract is combined with French maritime pine bark, B vitamins and vitamin D, and is included to support the absorption of the other herbs.
TAGETES ERECTA
Marigold/Tagetes
Marigold, known in this case as tagetes (Tagetes erecta), is a bright golden-orange flower native to Mexico and Central America, long cherished for its vivid colour. Its petals are naturally rich in lutein, a yellow plant pigment also found in leafy greens. In Blue Berry™ Eyebright, marigold extract is standardised to contain lutein and combined with Nordic blueberry, eyebright and grape seed to help maintain normal eye health, while in Hyaluron Active™ it is paired with sea buckthorn, vitamin C and hyaluronic acid.
PINUS PINASTER
Maritime Pine Bark
Marigold, known in this case as tagetes (Tagetes erecta), is a bright golden-orange flower native to Mexico and Central America, long cherished for its vivid colour. Its petals are naturally rich in lutein, a yellow plant pigment also found in leafy greens. In Blue Berry™ Eyebright, marigold extract is standardised to contain lutein and combined with Nordic blueberry, eyebright and grape seed to help maintain normal eye health, while in Hyaluron Active™ it is paired with sea buckthorn, vitamin C and hyaluronic acid.
SILYBUM MARIANUM
Milk Thistle
Milk thistle is a striking purple-flowered plant with glossy green leaves marked by white veins, said to resemble spilled milk, which is how it earned its name. It has been used in traditional herbal practice across Europe for around 2,000 years, most often to support the liver. In Active Liver™, milk thistle extract is standardised to contain silymarin and combined with artichoke and turmeric to support normal liver function.m
PANICUM MILIACEUM
Millet
Millet is a small, round ancient grain that has been grown for thousands of years across Asia and Africa, and it remains a staple food in many parts of the world. Its tiny golden seeds are naturally gluten-free and are valued as a nourishing, easy-to-digest grain. In Hair Volume™, millet extract is combined with apple extract and horsetail, alongside biotin, zinc and copper, to help maintain normal hair and skin.
PUNICA GRANATUM
Pomegranate
Pomegranate is a jewel-red fruit from a shrub native to Persia and the Mediterranean region, and it has been cherished for thousands of years as a symbol of abundance and vitality. Its Latin name, Punica granatum, nods to the ancient Romans, who called the fruit the “apple of Carthage”. In Clear Brain™, pomegranate peel extract is combined with ginkgo, green tea, pine bark and walnut, alongside B vitamins, to support mental performance.
HIPPOPHAE RHAMNOIDES
Sea Buckthorn
Sea buckthorn is a hardy, thorny shrub with bright orange berries that thrives along the windswept coasts of Northern Europe and across Asia, and it has long been valued as a classic Nordic ingredient. Its glossy berries are naturally tart and rich in nutrients, which is why it has such a loyal following in traditional herbal use. In Hyaluron Active™, sea buckthorn extract is combined with marigold-derived lutein, vitamin C and hyaluronic acid to support healthy skin from within.
CURCUMA LONGA
Turmeric
Turmeric is a golden-yellow root from a tropical plant in the ginger family, native to South Asia, and it has been used for thousands of years as both a culinary spice and in traditional Ayurvedic practice. Its vivid colour comes from natural pigments called curcuminoids, which give curry its signature hue. In Active Liver™, turmeric root extract is combined with milk thistle and artichoke to support normal liver function.
UNDARIA PINNATIFIDA
Wakame
Wakame is a tender, dark green edible seaweed (Undaria pinnatifida) that has been part of Japanese and Korean cuisine for centuries, often enjoyed in miso soup and seaweed salads. It is naturally rich in fucoxanthin, a pigment that gives brown seaweeds their golden-brown tone. In Irish™ Sea Moss, wakame extract is combined with kelp and Irish sea moss to support immune health and provide antioxidant activity.
JUGLANS REGIA
Walnut
Walnut is the nut of a stately, long-lived tree (Juglans regia) that has been cultivated for thousands of years across Europe and Asia, and it has long been prized as a nourishing food. Its distinctive, brain-like shape has made it a familiar symbol of wisdom and mental sharpness in folklore. In Clear Brain™, walnut extract is combined with ginkgo, green tea, pine bark and pomegranate, alongside B vitamins, to support mental performance.