The New Nordic Story

Healthy and happy people inspired the foundation of New Nordic. Back in the 1980’s Karl Kristian Bergman Jensen was an international salesman in a Danish health care company. As he travelled around the world selling natural plant products he was inspired to devote his life to develop herbal medicines and food supplements. ”I saw how people of different cultures improved their daily quality of life by adding herbs and fruits to their diet. Particularly the happiness I saw from visiting people in the Far East triggered my passion for herbal products. My dream was to establish a company that could develop herbal products, adding vitality and years to people’s lives. Products so effective that it would change people’s lives and contribute to the world by advancing the health of humankind.”

At the age of 27 and completely determined to follow his passion, Karl Kristian established New Nordic in October, 1990. After a busy period of research, search for herbal suppliers and Nordic manufacturers Karl Kristian opened the first office in 1991 in the ”Latin Quarters” of Copenhagen. From this typical Danish town house the first herbal food supplements were introduced into Danish health stores and the Matas drugstore chain. Soon after, in 1992 the natural heartburn remedy Frutin® was registered as a natural medicine and introduced to the market. 1992 was also the year when Marinus Blaabjerg joined the company as equal owner and that was the start of a long-term friendship and business venture. Within a few years Frutin was on the shelves of pharmacies and health food stores in Australia, Canada, USA and all Nordic countries. The company grew more than 50% each year for 16 years. Marinus and Karl Kristian focused continuously on the fantastic vitality properties of herbs. They travelled the world to source herbs and to sell finished herbal products, produced in Denmark and Sweden.

Year after year, the company added subsidiaries established abroad. In 2007 it was time to strengthen the financial position of the company to continue the international expansion. The company was consolidated in Malmö and shortly after listed on the NASDAQ Firth North stock exchange in Stockholm, Sweden. With the stock exchange listing New Nordic could start their international expansion. Offices were opened in Germany, Italy, France, Spain, Holland, Turkey, Poland, Mexico and Russia. All within 18 months.

The expansion went too fast and New Nordic faced some financial challenges. The economic crisis added to this, but Marinus and Karl Kristian as well as the many dedicated employees solved the issues. After a few years at a low pace, the international expansion continued from 2012. Innovation, quality and marketing has always been the main focus, and even today Marinus and Karl Kristian continue to travel the world finding new herbs and ingredients, and to visit customers from China in the east to USA in the west.

New Nordic today has many valued products. Several of them are the market leaders with international presence. In the recent years the company has paved the way within “Beauty from within” products – a sector in strong growth. Marinus’ and Karl Kristians goals are that New Nordic shall keep focusing on developing and producing efficient herbal products. The company still runs as a family based business today despite the fact that most employees are based around the world. Something which most of the New Nordic employees see as an asset for the company’s drive and understanding.

30 Years Of Vitality

Since 1990, New Nordic has been thinking differently and strived to innovate and develop new herbal tablets which strengthen vitality and fight age related health problems. The company has pioneered the use of plant molecules to activate life and vitality processes of your highly specialized body cells. The secret is to supply nutrition and signals which turn on particular cells of your body, i.e. the eyes or your brain cells, to be more active.

The original Swedish Blue Berry™ - the essence of eye health has become a well-known daily food supplement for people of all ages. So have the iconic Hair Volume™ and Active Liver™ products. Users have learned to look for New Nordic’s tablets in health stores and pharmacies. The packaging comes in many different appealing colors depending on the health effect and kind of vitality they bring, but they all have one thing in common, the Silver tree mark. Day by day an increasing amount of people experience the benefits of New Nordic’s tablets.

Today, millions of loyal consumers in more than 30 countries around the world, from China in East to USA in West, use one or more of New Nordic’s tablets as a part of their daily health routine. Joy means maintaining vitality year after year.

Let New Nordic show you the path.